Advertising and poetry, passages from David Refoyo
Would you like to drive?
Alejandro Céspedes, Flores in the gutter
Would you like to drive?
Oscar Gual, Fabulous sea monkeys
Would you like to drive?
David Refoyo, hate
in recent years has published poems in which advertising is important in some way (as a theme, such as structure, as intertext) many authors: Julian Herbert, Pablo García Casado, Gioconda Belli, Javier Moreno ( advertising Cortes), Maria Eloy Garcia, Diego Doncel [1] , Aurora Luque, Ariadne G. García, Elena Medel [2] , among others. José Manuel Lucía Megías recommending the reader to "think green", from the then ubiquitous television advertisement for Heineken in his collection Book of Hours (Calambur, 2000). Not long ago book appeared Alejandro Céspedes Flores in the gutter (Hyperion, 2009), a prose poems with interesting moments and a couple of excellent texts. The final result seemed a bit forced, due to self-imposed requirement that all texts have anything to do with car accidents, but it was remarkable the author made use of car advertising to create a dramatic tension between Happy superficial slogans and content of the verses funeral. David Refoyo presented in hate (La Bella Warsaw, Córdoba, 2011) an extreme and somewhat ruthless treatment of the advertising laws faced with the desolation of the chimera Cernuda. Advertising understood as the distance between reality and desire. Bankruptcy between the claims of a consumer society bent on buying a brave new world at any price, but unable to handle intimacy in a reasonable and satisfactory. Organized as a hypermarket, with sections on issues presented as "products", we find echoes in the poems of Pablo García Casado (adult pleasure ") or David Gonzalez, within a general tone gritty, hyper-realistic and direct, and uncompromising rhetoric , can be understood as a pure poetry in prose combat.
mechanical virtues Exhibition
Avilés, this brutal Finding ; Books Silence, Barcelona, \u200b\u200b2011.
In a moment of this strange novel we read: "Can you raise a narrative drawn up by an author unfaithful and expressed as an accurate or reliable author? "(p. 90). Finding brutal this is the precise demonstration to the contrary, that can be told faithfully what an author account to us as misleading. The purpose of the book is to demonstrate that you can not tell, and indeed that is the result, in this first novel by Javier Avilés (Barcelona, \u200b\u200b1962) but there is no literature narration strict sense. There is a technical framework that supports a text that highlights the parties are due to essays, to the moments in which the author reflects on others, especially when it wanders about filmmakers and their creations. In line with the Vila-Matas of "literary tetralogy," the story about me and the disappearance of reference culturalism under the alternate test species to create a book that feeds on itself.
In that sense this brutal Finding is inversely against another novel by the same publisher has just published chips (Books of Silence, 2011), from castro celso (respect the will of the author to cite his name and the title of his book with case). Both novels are told in first person by a narrator homodigiético protagonist, the two are thus affected by the possibility of structural infidelity the narrator about the history, in both the subject is male, nihilistic and is in the process of decomposition, the two anti-heroes have spoken, as Lowell said, the extinction to death, the two works are at the perimeter, rare , in our literature (or are experimental, or are conventional, are singular) a hole in them for the irrational and paranoid, and both are piecemeal, leaving the reader exhausted despite being short, both oozing talent. And yet, and this was said before, are absolutely opposed : castro choose an expression literary short flights (except as necessary to demonstrate that it has restraining ) to give credibility to a young librarian addicted to drugs and suicidal thoughts; Avilés not concerned at all to create a believable character does not feel the need for life-history-only death and left to its strong styling the reason for the book. Both novels are incomplete, one form of an imaginary perfect novelist might be one to build an castro celso character with the literary voltage Javier Avilés.
Let us return, finally, the issue of the untrustworthy narrator, which I think is the kernel of the novel of Avilés. The book has its roots in a household of dishonest homodiegetic narrator in first person, which could start in the Lazarillo , but in the case of Avilés connects rather with Confessions of Zeno ( 1923), Italo Svevo's novel, as well as works of Nabokov, Beckett and Roussel. Descent more than respectable, it must be said, but perhaps you have to blame the author's insistent emphasis on signs, in point from within the text, as though the reader or critic to realize they were not. The paradox that occurs is: tell the reader so much infidelity narrative that is attending, the text just turning sincere, disabling the mechanism of deception. The reader through a series of deceptions and subjective narrative, but does being accompanied by someone, a voice off, telling you that everything you see is pure falsehood, literary turns in a vacuum, a cul de sac perpetrated by a virtuoso magician, but who the trick while doing it. Cameras rolling cameras rolling, as well Kubrick plane brought into line (p. 103). So when we read "this is nothing but a cold and inhuman in which the technique has supplied machines feelings and people" (p. 104), we can not help feeling that the phrase can be applied to itself books, records like "Mechanical explanatory virtues" (p. 105). Amazing, is true, but icy. If we are to dehumanize, let's do it, but then we get to the end. Finding brutal this had been a hard book, almost unreadable, without the narrator argues that nothing is narrated, not that card player that competes with the cards upside down, turned toward the contricante. Novel had been a harsh, mineral, inextricable, as Tenebrae, 5 (1973), CJ Cela, a book Avilés's novel reminded me at some point (pp. 22-27 .) It would have been a cult book, a savage act of resistance to our Febles times of political correctness and concessions to the reader. Without the narrator, not that I elocutorio diffracted, without the concave mirror along the way, brutal Finding this novel would have been impossible, accursed joyciana, a demonic monster, an abomination narrative, a antinovel. I would love to read.
[1] "that mask walk through Lower East Side / low clouds looking pink birds television and advertising power," In no paradise , Visor, Madrid, 2005, p. 43.
[2] "As the winner in the daily battle of Zara: (...) / By leading the ranking of the most desirable bodies, plus striking, for one thing or another to the head / of silk manly chins perfect / beautiful hair framing her lips, "Elena Medel, My first bikini , DVD, 2002, p. 19.
0 comments:
Post a Comment